IER Pty Ltd

COMPANY PROFILE / About IER

ABOUT IER

IER is a boutique business consultancy specialising in research, strategy development, economic and social impact studies, and performance measurement in the sport, racing, tourism, and entertainment industries.

For more than 20 years IER has provided advice to a range of sport and leisure organisations, major events, national sporting leagues and tourism authorities in Australia, New Zealand and North America.

IER has considerable breadth of industry experience ranging from racing, to AFL, tennis, cultural, and local community events. Common to all projects is IER's customer-focused approach, providing new insights into managing the experiences and relationships with customers.

IER's specialist consultants have a diverse range of business experience as both senior executive managers and consulting practitioners.

A key component of IER’s business is its research arm - CustomerDirect.com.au. CustomerDirect is an innovative online research system developed by IER to provide real-time, cost effective results to IER's clients.

The flexibility of CustomerDirect means it is suitable for a wide range of research projects. Whether you are looking to find answers on a small-scale project, or on a large-scale project that has a strategic impact on your organisation, the CustomerDirect system can be tailored to meet your requirements.