IER Pty Ltd

RECENT PROJECTS / Christchurch City Council

Christchurch City Council

Christchurch City Council

IER has worked closely with the Christchurch City Council over the past four years on events such as the Ellerslie International Flower Show, Christchurch Arts Festival, World Buskers Festival and the HSBC NZ PGA Championships. More recent events have included Diwali - Indian Festival of Lights and NZ Cup and Show Week.

The research program consists of economic impact studies, customer perception and satisfaction studies and quality standards assessments. The research has formed a strong foundation for the Council’s objective to deliver four key events over four seasons, that drive economic, social, cultural and environmental benefits to its community through event based marketing.

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