IER Pty Ltd

RECENT PROJECTS / Cycling Australia

City of Ballarat

Cycling Australia - Event Tourism Impacts

IER partnered with the Cycling Australia to provide tourism evaluations for a number of major events for the organisation. These events included the Jayco Herald Sun Tour and the Mars Cycling Australia Road National Championships.

The research program was developed to understand the profile of customers, attendance behaviour and motivations for attendance as well as key tourism impacts generated by the events.

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