IER Pty Ltd

RECENT PROJECTS / Melbourne Fashion Festival

LMFF

Melbourne Fashion Festival

Since 2011, IER has been engaged by the Melbourne Fashion Festival and its corporate partners L’Oréal (2011-13) and Virgin Australia (2014), to undertake a research program aimed at providing key insights into consumer behaviour and satisfaction with the Festival. The research program encompassed a broad range of business and consumer events during the Festival.

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