IER Pty Ltd

RECENT PROJECTS / YMCA Victoria

YMCA

YMCA - Member Research

IER has worked with YMCA Victoria to provide customer intelligence to assist in the retention of members and to grow customer advocacy across a number of leisure centres.

The research focuses on assessing the extent to which customer interaction with each centre is generating advocacy in the marketplace and providing actionable feedback on ways in which the customer experience can be improved.

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