IER Pty Ltd


Zoos Victoria - Rhythms of Africa

Zoos Victoria Research

IER has partnered with Zoos Victoria since 2008 to research customers who attended the Rhythm of Africa and Twilights Music Series. The purpose of the study was to understand attendance patterns, brand perceptions and measure key elements of Zoos Victoria’s communication strategy.

The research also provided customer feedback on the event experience and provided valuable insights into decision making, influences and retention of customers.

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