Major Events

IER specialises in evaluating the impact of major events. We partner with event organisers and government entities, focusing on assessing a wide range of events, including sport, arts and cultural, music festivals and business events.

Our approach is centred on partnership. We work closely with our clients to enhance their understanding and provide valuable insights into tourism, economic outcomes, experiential and social impact, community engagement, environmental sustainability, cultural effects as well as marketing and communication strategies.