Driven by passion.
Inspired by connection.
Focused on impact.

Major Event Evaluations

We are a boutique business consultancy specialising in measuring the impact and performance of major events - empowering our clients to make informed strategic decisions.

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Size & Scope Studies

Our Size & Scope Studies measure the economic and social impact of the sports, cultural, and entertainment sectors, helping clients understand their value to build strategic partnerships.

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Featured case studies

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Cairns Indigenous Art Festival Economic & Social Impact Study More + Less -

IER was commissioned by the Cairns Indigenous Art Fair (CIAF) to evaluate the economic and social value generated by its activities. While previous studies by IER focused on the tourism impact of the event, this study went further by exploring the social and cultural benefits associated with CIAF and its related activities. CIAF’s mission of […]
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Australian Football League Size & Scope Study More + Less -

With a history spanning over 150 years, the Australian Football League (AFL) is the premier professional competition for Australian rules football. As the sport’s governing body, the AFL oversees the elite AFL Men’s and AFL Women’s 18-team national leagues, managing game scheduling, organizing major events like the Finals Series and the Grand Final, and promoting […]
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Blues on Broadbeach Market Research & Economic Impact Study More + Less -

Located in the heart of the Gold Coast, Blues on Broadbeach showcases a diverse lineup of international and local artists across multiple indoor and outdoor stage, making it a must-attend event on the international blues circuit. It is recognized as one of Australia’s largest free music festivals. As a long-term partner of IER, the event […]
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Asian Racing Federation Size & Scope Study More + Less -

The Asian Racing Federation (ARF) is a regional body made up of 28 national racing authorities and related organisations, representing prominent thoroughbred racing regions such as Japan, Hong Kong, the United Arab Emirates, Australia, and South Africa. IER was commissioned by the ARF to conduct an in-depth study that quantified the economic and social contributions […]
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Clare Valley SCA Gourmet Week Market Research & Economic Impact Study More + Less -

Since its inception in 1985, Clare Valley SCA Gourmet Week has been a cornerstone of South Australia’s food and wine culture, making it the longest-running event of its kind in the country. Over the years, it has become a beloved tradition for food and wine enthusiasts, now recognised as a hallmark of regional celebrations. Gourmet […]
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Maitland Council has been partnering with IER to better understand our event customers and the impact of our events since 2016. Our experience working with the team at IER has always been positive and insightful, and the learnings gained from the partnership has provided us with in depth analysis and feedback to help shape future events.

Adam Franks
Coordinator City Events & Activation City Services
Maitland City Council

Each year we engage IER to carry out a range of research and reporting, across economic impact, audience satisfaction, tourism and visitation data and several bespoke projects. We know we are receiving the highest quality research and reporting and our government partners always trust the data when it comes with IER’s stamp of approval.

Charlie Cush
CEO
Brisbane Festival

IER’s expertise in consumer research and performance measurement has been invaluable to Atlas Events. Their insights into social and economic impacts empower us to make informed, data-driven decisions, enhancing the experiences we deliver and driving our events’ success.

Jason Crowther
Managing Director
Atlas Events

We engaged IER to provide a social and economic impact report for the Telstra National Aboriginal and Torres Strait Islander Art Awards. The results were fantastic, giving us strong data about the positive social, cultural and economic impact our event has for many stakeholders. They deliver on time, know the arts sector well and are fun to work with.

Ali Copley
Head of Engagement
Museum and Art Gallery of the Northern Territory

We have been working with IER since 2016. Every year we eagerly look forward to the reports and information we receive from IER as it’s a cornerstone of our planning process. We make changes and improvements to the festival based on this knowledge, which has directly resulted in its ongoing success.

Greg Donovan
Managing Director
Outback Music Festival Group (Organisers of Birdsville Big Red Bash)

IER’s expertise and management of projects from interpreting our briefs through to field work and delivery of reporting is outstanding. We’ve developed a trusting relationship and know that IER will design and deliver research with unique and robust insights, empowering our teams to make informed strategic decisions.

Elizabeth Swartz
Customer Experience & Growth Manager
Australian Football League

IER is essential to our business, supporting us to collect and interpret meaningful insights across our portfolio of events. The IER team consistently goes above and beyond to work flexibly with us and our event partners, and are further served by their genuine knowledge and care for the Australian events sector.

Avril Harris
Executive Director
Events Experience Gold Coast

Driven by passion.Inspired by connection.Focused on impact.

Major Event Evaluations

Size & Scope Studies

Featured case studies

Driven by passion.
Inspired by connection.
Focused on impact.