About us

With over 30 years’ experience, we are trusted consultants for leading brands and organisations in the major events and entertainment sectors.

We deliver unique insights that empower our clients to make data-driven decisions and drive change. Our diverse portfolio of projects gives us a unique and well-rounded perspective on the industry, allowing us to develop sector trends and insights to build client capacity.

What we do Our work

Our Values

We prioritise our client’s needs, striving to exceed expectations through unparalleled service, flexibility and dedication

We foster trust and integrity by maintaining open channels of communication, ensuring honesty and clarity in all interactions

We embrace teamwork and diversity of thought, actively seeking innovative solutions to drive continuous improvement and growth

We are driven to deliver quality, expertise, and reliability in all aspects of our work

Maitland Council has been partnering with IER to better understand our event customers and the impact of our events since 2016. Our experience working with the team at IER has always been positive and insightful, and the learnings gained from the partnership has provided us with in depth analysis and feedback to help shape future events.

Adam Franks
Coordinator City Events & Activation City Services
Maitland City Council

Each year we engage IER to carry out a range of research and reporting, across economic impact, audience satisfaction, tourism and visitation data and several bespoke projects. We know we are receiving the highest quality research and reporting and our government partners always trust the data when it comes with IER’s stamp of approval.

Charlie Cush
CEO
Brisbane Festival

IER’s expertise in consumer research and performance measurement has been invaluable to Atlas Events. Their insights into social and economic impacts empower us to make informed, data-driven decisions, enhancing the experiences we deliver and driving our events’ success.

Jason Crowther
Managing Director
Atlas Events

We engaged IER to provide a social and economic impact report for the Telstra National Aboriginal and Torres Strait Islander Art Awards. The results were fantastic, giving us strong data about the positive social, cultural and economic impact our event has for many stakeholders. They deliver on time, know the arts sector well and are fun to work with.

Ali Copley
Head of Engagement
Museum and Art Gallery of the Northern Territory

We have been working with IER since 2016. Every year we eagerly look forward to the reports and information we receive from IER as it’s a cornerstone of our planning process. We make changes and improvements to the festival based on this knowledge, which has directly resulted in its ongoing success.

Greg Donovan
Managing Director
Outback Music Festival Group (Organisers of Birdsville Big Red Bash)

IER’s expertise and management of projects from interpreting our briefs through to field work and delivery of reporting is outstanding. We’ve developed a trusting relationship and know that IER will design and deliver research with unique and robust insights, empowering our teams to make informed strategic decisions.

Elizabeth Swartz
Customer Experience & Growth Manager
Australian Football League

IER is essential to our business, supporting us to collect and interpret meaningful insights across our portfolio of events. The IER team consistently goes above and beyond to work flexibly with us and our event partners, and are further served by their genuine knowledge and care for the Australian events sector.

Avril Harris
Executive Director
Events Experience Gold Coast