Jen is a Senior Consultant at IER and has been with the company since 2019. In her role, she brings extensive experience in research and project management. She is deeply involved in the preparation of detailed research reports, which include data analysis and infographics. Jen also plays a key role in the research process, assisting in data preparation and ensuring the quality and accuracy of data sets through thorough quality control measures.

In addition to this, Jen manages and organises some of IER’s field research teams, develops staff briefs and staff training in order to collect valuable insights for major events. She is also responsible for managing relationships with key clients, including Tourism and Events Queensland, regional councils, and various tourism bodies, providing them with strategic tourism and events research.

With over 30 years of project management experience in the media and events sectors, Jen has built a strong reputation working with leading companies such as DDB Sydney, Headjam Creative, Coverpoint Marketing, Louis & Co, Cream Studios, Drawing Book Studios, Pacific Publications, and DSD Design. Her diverse background in these industries has given her a well-rounded understanding of the unique challenges and opportunities in the field of event research and client management.

Jen finds great fulfillment in managing the research process for events, as it allows organisers to focus on delivering memorable experiences to their audiences. She takes pride in providing valuable insights that help clients secure vital funding and sponsorships, which in turn drives the success and growth of their events. Her work not only supports the development of events sector, but also fuels her passion for contributing to regional communities and making a positive impact.