Grace has worked as a Market Research Assistant since 2021, working closely with senior consultants on a broad range of event related projects. Her responsibilities include interpreting and reporting data, summarising qualitative responses and focus group discussions into insights, and building and reviewing surveys for IER’s clients. She also manages field staff and has been integral in managing some of IER’s major events such as Vivid, Dark Mofo, Sydney Royal Easter Show and the Australian Open. 

Grace has worked at many major events, where she has supported IER’s field research teams. Through this work, she has had the opportunity to observe event customer behaviours and gain valuable insights into audience engagement. 
She enjoys working at IER because of its friendly and supportive environment, which fosters open communication and collaboration. This dynamic atmosphere allows her to contribute to the success of her team. 

Grace is passionate about researching events and analysing feedback, finding satisfaction in examining data points to uncover valuable insights. She enjoys interpreting these insights and appreciating the diversity of management action and strategic priorities each event presents. 

She holds a Bachelor of Science (Psychology) and a Master of Applied Psychology from the University of Melbourne.