Grace is a Market Research Consultant, with her role spanning both consulting and AI-enabled workflow development.

Around half of Grace’s role is focused on managing market research projects across a broad range of events, with a particular focus on Tasmania and the ACT. She manages projects from planning through to reporting, working closely with clients to understand their research objectives and deliver clear, useful insights. Her work includes survey design, data interpretation, reporting, and translating findings into practical insights that support client objectives.

The other part of Grace’s role focuses on AI, automation and workflow improvement across IER. She identifies opportunities to improve existing processes, designs and develops automated workflows, and explores practical applications of AI that can improve efficiency, consistency and the way research is delivered. Her work in this area bridges research and technology, with a focus on finding practical solutions that support both project teams and the wider business.

Grace has extensive experience working across major events, including Vivid Sydney, Dark Mofo, the Sydney Royal Easter Show and the Australian Open. Her experience spans both on-the-ground field research and the delivery of event research projects, giving her practical exposure to a wide range of event formats, audiences and research requirements.

She particularly enjoys the analytical side of market research and uncovering the story behind the data, alongside exploring how AI and automation can improve the way research is delivered. Grace enjoys identifying opportunities to streamline workflows, improve processes and develop practical solutions that make research more efficient and effective.

She holds a Bachelor of Science (Psychology) and a Master of Applied Psychology from the University of Melbourne.