Julie is a Senior Consultant at IER, having been with the company since 2019. In her role, she is responsible for managing and delivering comprehensive event evaluations across multiple sectors, including sports, culture, and business events.

Julie specialises in assessing a wide range of impacts, from behavioural and attitudinal shifts to economic and social outcomes. She works closely with IER’s team of experts, including data analysts, field research coordinators, survey developers, and brand specialists, to produce world-class event evaluation reports.

Her expertise spans the entire evaluation process, overseeing data collection, analysis, economic modelling, and the creation of insightful reports. Julie is also a key mentor, managing and guiding a team of market research assistants and consultants to deliver high-quality results. She collaborates extensively with clients and stakeholders within the sports, cultural and business events sectors, ensuring their event priorities are understood and addressed with tailored research solutions.

Julie manages some of IER’s most significant clients, including Always Live, Arts Centre Melbourne, Tourism Events Queensland, EventsACT, the National Gallery of Victoria, the National Museum Australia, Netball Australia, and Visit Victoria. Her experience also includes senior roles with Star Ratings Australia and Tourism Greater Geelong & Bellarine, where she further honed her expertise in the tourism and events sector.

With a long career in tourism and events, Julie has seen the sector’s impressive growth and is excited by the ongoing opportunities for innovation and development. She is passionate about supporting the industry with research that empowers organisations to make data-driven decisions and move forward with confidence. Julie holds a Bachelor of Business (Tourism) from Victoria University, a Graduate Diploma.