Lawrence Townsend

Lawrence is an experienced Survey Programmer with over 10 years of service in both public and commercial market research sectors. He specialises in using his analytical skills to design and implement a broad range of effective survey instruments, dashboards and sampling methods.  

He is an expert in using Qualtrics, IER’s preferred survey platform, with an in-depth knowledge in advanced survey logic and branching, custom JavaScript and HTML integration and advanced survey piping and response validation.  

In addition to this, Lawrence manages IER’s custom dashboards, building bespoke visualisations with multiple data points and dynamic filters, delivering real time data for clients and advanced insights.  

Lawrence finds his role in the event sector particularly fulfilling, as it aligns with his passion for major events and festivals. Originally from New Zealand, he chose to move to Melbourne for its vibrant community atmosphere, which he believes is partly shaped by the city’s diversity and the cultural, arts, and sports events it hosts.  

Lawrence holds a Bachelor of Management Studies and a Postgraduate degree in Information Technology.