Maddy is a Senior Consultant at IER, where she leads the business’s Size and Scope Studies, Industry Projections and Demand Studies across the sport and entertainment sectors. She works with major sporting organisations, stadiums and cultural institutions to understand and communicate their broader impact, including economic contribution, employment, tourism, participation, and social outcomes.

Maddy brings practical industry experience to her work at IER, having spent her career working at the intersection of events, tourism and government. Her experience developing business event bids, managing government-funded event programs and advising government means she understands first-hand the priorities of industry, communities and governments and the importance of demonstrating the economic, social and broader value generated by the sports and entertainment sectors.

At IER, Maddy works closely with survey developers, data analysts and the broader team to deliver robust industry evaluation and research for major clients. She is passionate about turning data into compelling narratives that influence decision-making and strengthen the case for investment, engagement and growth.

Maddy holds a Bachelor of Business from Queensland University of Technology, majoring in Public Relations.