Maeve is responsible for developing and managing IER’s brand strategy, working with external partners to create brand and communication assets, and overseeing brand content across all marketing materials. She designs key reports and presentations, especially those for public release, and executes IER’s social media strategy. Additionally, Maeve creates various visual assets, including style guides, website, templates and infographics for clients.

Maeve has also worked with IER in the capacity as a market research consultant where she managed a range of different major event evaluations for IER’s tourism partners. This work has provided Maeve with a deep understanding of the events sector which has benefited the development and implementation of IER’s brand strategy. She worked closely with IER’s team of experts, including data analysts, field research coordinators, survey developers, and brand specialists, to produce world-class event evaluation reports.

She finds her work at IER highly rewarding, as it offers the opportunity to be involved in a diverse range of events – from vibrant light displays like Vivid to large-scale music festivals. As part of the events sector, she takes pride in contributing to the broader goal of supporting and enhancing the industry, whether at a grassroots level or on a global stage.

She believes that IER’s work makes a real impact within communities by providing insightful data that enhances attendee experiences and supports event organisers. Presenting data in a compelling way – uncovering stories through design and insights – is both enjoyable and challenging for her.

She holds a Bachelor of Visual Communications and Design from the University of Newcastle and a certification in Content and Social Media Marketing from RMIT University.