Matthew Lauletta

Matthew has been with IER since 2019 and is currently in the role of Senior Consultant. Matthew works across internal and external functions where he is able to leverage his expertise in project management, timeline management, problem-solving, decision-making, and communication. He oversees several key initiatives at IER, including client management, reporting delivery, the workload management platform and training programs.

As part of his project management responsibilities, Matthew manages IER’s events in the Northern Territory and works on high-profile major events, such as the Brisbane Festival, the Melbourne Cup Carnival, and various NRL and AFL games. His role includes managing and delivering comprehensive event evaluations, covering behavioural, attitudinal, experiential, economic, and social impacts across the sports and cultural sectors. He works closely with IER’s multidisciplinary team—including data analysts, field research staff, survey developers, and brand specialists—to deliver world-class event evaluation reports.

Matthew enjoys the dynamic and collaborative environment at IER, where the diverse team brings a wealth of passion and expertise to the table. He values the opportunity to work alongside colleagues with different backgrounds, creating a learning environment where everyone can thrive and grow.

For Matthew, IER is the perfect blend of his interests: events, sports, and research. Whether working on events he’s attended or exploring new ones, he finds it fascinating to discover the unique appeal of each event and understand why people are drawn to them. Matthew particularly enjoys diving into market research, analysing data to uncover valuable insights, and knowing that his work helps clients build better events for the future. He finds it rewarding to contribute to the growth and success of these events year after year.

Matthew holds a Bachelor of Commerce with a major in Marketing from La Trobe University in Melbourne.