Rodney is a Senior Consultant at IER and has been with the company since 2017. He manages IER’s portfolio of events in New South Wales and Tasmania, working with high-profile clients such as Destination NSW, Events Tasmania, the Sydney Royal Easter Show, Vivid, and Dark Mofo. In his role, Rodney oversees the delivery of comprehensive event evaluations, focusing on behavioral, attitudinal, experiential, economic, and social impacts within the sports and cultural sectors.

Rodney leads client relationships, ensuring that IER’s services are aligned with their strategic goals, and actively identifies new opportunities for business growth. He collaborates closely with IER’s diverse team of data analysts, field research coordinators, survey developers, and brand specialists to produce world-class event evaluation reports. Rodney also manages the entire evaluation process for individual projects, including data collection, analysis, economic modelling, and report writing. Additionally, he mentors and leads a team of market research assistants and consultants, fostering a collaborative and high-performance environment.

Rodney values the close-knit, collaborative atmosphere at IER, where the team shares a genuine passion for their work. This dynamic environment encourages the exchange of ideas and provides real opportunities for learning and professional development.

He finds the research aspect of the events sector particularly exciting, as it allows him to uncover insights that directly contribute to creating impactful, memorable experiences. Whether for learning, networking, or celebration, events have a unique ability to bring people together, and Rodney believes research plays a crucial role in understanding the connections that make those experiences truly meaningful.

Rodney holds a Master of Management from the University of Melbourne Business School.