Sean Muir
Sean is a Senior Consultant at IER, specialising in major events across Australia. He joined the team in 2023, bringing a wealth of experience and a deep passion for the tourism, events, and entertainment sectors. In his role, Sean leads client relationships and identifies opportunities for business growth, playing a pivotal role in managing responses to client needs and contributing to broader business development initiatives for IER.
Sean works closely with IER’s multidisciplinary team, which includes data analysts, field research coordinators, survey developers, and brand specialists, to deliver major event evaluation reports. He collaborates directly with clients and stakeholders within the sports and cultural sectors, including major regional councils in Queensland, Tourism and Events Queensland, and Experience Gold Coast, to understand and align with their strategic event priorities. Sean is also dedicated to driving innovation within IER, continuously enhancing the company’s capabilities and strengthening its reputation as a trusted leader in event evaluation.
With 15 years of experience in state and national sporting organisations, Sean’s background includes roles such as General Manager – Major Events, State Manager Queensland for AusCycling and Chief Executive Officer for Cycling Queensland. His career has given him a unique perspective on how events can create powerful connections and lasting memories, both for individuals and communities.
Sean is deeply passionate about the impact of events and believes in their ability to foster connection, joy, and shared experiences. Whether large or small, events inspire, entertain, and educate, leaving a lasting impression that enriches communities and builds a sense of belonging. He takes great pride in helping events tell their stories, reach new heights, and make a meaningful difference. Sean holds a degree in Business Sports Management (Marketing) from Western Sydney University and a qualification in Business Marketing (Event Management) from APM College, North Sydney.